The Situation
The company was growing, but not every lead was worth chasing.
Backcountry Electric was not struggling with quality. The work was strong. The team was trusted. The projects were real.
The problem was alignment.
Too many sales conversations were low-ticket, price-sensitive, or not the kind of work the company wanted to keep attracting. At the same time, Backcountry needed more licensed electricians in a small market where local hiring options were limited.
So the job was not just to “make content.”
The job was to help the brand do three things better:
Attract better-fit customers.
Make the company feel as premium online as it was in person.
Reach qualified electricians outside the local labor pool.
What Filmatic Created
We used the right creative tools for the actual business problem.
01
A more selective website
The website needed to do more than look good. It needed to slow down the wrong buyers and give better-fit customers a clearer sense of the company’s standard.
Instead of pushing everyone into a quick contact form, the site was shaped to communicate trust, quality, project seriousness, and the kind of work Backcountry wanted more of.
02
A stronger social standard
The content gave Backcountry a cleaner public presence, one that showed the work, the team, the projects, and the professionalism behind the company.
The goal was not to post more. The goal was to make every post add weight to the brand.
03
A recruiting campaign outside the local market
Hiring licensed electricians in Sandpoint is not easy. The local pool is small, and qualified people are hard to find.
Filmatic helped shape a recruiting campaign aimed at markets where licensed electricians were more likely to relocate from, including Oregon. The campaign positioned the opportunity around strong work, a better lifestyle, and the chance to come interview in North Idaho.
04
A stronger offer for talent
The campaign gave interested licensed electricians a real reason to pay attention. Backcountry offered to fly qualified candidates up to interview and experience the opportunity firsthand.
That turned the recruiting message from a generic hiring post into a real relocation opportunity.
THE RESULT
The marketing helped solve more than a visibility problem.
Backcountry did not just need more people seeing the brand. They needed the right people to understand the company differently.
The website helped create a more premium sales path. The content raised the standard of how the company appeared online. The recruiting campaign helped reach beyond the local hiring pool and contributed to a licensed electrician relocating from Oregon to join the team.
Key Outcomes:
Higher-fit sales positioning
The website created more intentional friction and helped the company feel more selective, premium, and serious.
Stronger brand presence
The content gave Backcountry a more consistent way to show the quality, team, projects, and trust behind the work.
Recruiting breakthrough
The campaign helped attract a licensed electrician relocating from out of state, solving a real hiring constraint in a small market.
A clearer growth path
The marketing supported the company Backcountry was trying to become, not just the leads it could get today.
the work
Creative and strategic services for brand growth.
Paid ads do not work because they are posted. They work when the creative makes the right person understand why they should care, click, call, book, or inquire.
Filmatic builds ad creative and campaign assets that make the offer clearer, the business sharper, and the next step easier to take.
Brand Story - Film
Project Showcase - Film
Project Showcase - Film
Need marketing that solves your problem?
Book a strategy call and we’ll look at what your business actually needs next, better-fit leads, stronger trust, a cleaner website, more consistent content, recruiting support, or a clearer path from attention to inquiry.
LEGAL
Privacy Policy
Terms of Service
Coeur d’Alene, Idaho
2026 Filmatic LLC
